CFDA’s Fashion Targets Breast Cancer Ambassador: Maria Sharapova
The Council of Fashion Designers of America held a launch party for the 20th Anniversary of their Fashion Targets Breast Cancer campaign at the New Museum in New York City. Our designer + founder, Michelle Smith was at the event.
Superstar tennis player Maria Sharapova has been announced as the campaign’s 2014 ambassador, joining the likes of Naomi Campbell, Karolina Kurkova and Kate Moss.
The FTBC campaign was started by CFDA member Ralph Lauren in 1994, and has raised over $54 million for breast cancer patient care worldwide.
"Fashion can be perceived as superficial, but the depth of the foundation’s work disputes that," says Steven Kolb, CFDA’s CEO - Fashion Targets Breast Cancer makes "a statement to the world that the industry is really caring."
Of her new role as ambassador, Sharapova says “I am honoured to partner this year with the CFDA to celebrate the 20th Anniversary of Fashion Targets Breast Cancer. As fashion and style is a personal passion of mine, it’s impressive to see on a global and domestic scale the impact FTBC has made.”
Buy a bike at SoulCycle’s upcoming charity ride to raise money for FTBC. Check out the details here.
You can also head to Pinkberry where you can donate at checkout, and profits from certain flavour purchases will also be donated to FTBC.